For the 2023 racing season, Red Bull Racing has once again showcased its commitment to fan engagement by transforming its RB19 car based on a fan’s design. This initiative, known as the “Make Your Mark” competition, has allowed fans to contribute their unique designs for the team’s livery during the three Grands Prix held in the United States.
The competition, which has been a massive hit among fans, has seen Red Bull’s supporters design bespoke liveries for each of the three U.S. Grands Prix. The first of these designs was showcased in Miami earlier in May, with another set to debut in the upcoming Las Vegas round. The winning design for the Austin race was crafted by Franco Cavallone from Argentina. Drawing inspiration from Texas’s Lone Star Flag, the design boasts vibrant red, white, and blue hues sweeping across the RB19’s chassis, complemented by intricate Texan stars.
Franco, a freelance graphic designer, expressed his exhilaration, stating, “This is easily the most exciting thing I’ve ever designed!” The opportunity to see his design come to life on the racetrack is a dream come true for him. He added, “seeing my design on the car will be the best day ever, I can’t wait to see it on track.”
The competition witnessed the submission of over 2,000 unique liveries. Each design underwent a meticulous review by Red Bull’s team. The top designs were then presented for a public vote, garnering participation from almost 25,000 fans. Red Bull Team Principal, Christian Horner, lauded Franco’s design, emphasizing how it beautifully encapsulates Texan colors and culture.
In a spectacular display, Red Bull introduced the newly designed RB19 by flying it across Austin’s skyline via a helicopter. The car then made its landing at the Oracle team’s headquarters, Red Bull’s title partner.